Education For Change Agents

"Biophilia, the genetically encoded emotional need of humans to affiliate with nature and with other living organisms, evolved as an adaptive mechanism to protect people from hazards and to help them access resources such as food, water, and shelter." (Robertson 2014)

Cavemen hunting for food. (http://content.time.com/time/health/article/0,8599,2044343,00.html)

I really liked this quote because it shows how strong humans are but at the same time it shows just how weak and vulnerable we really are.  Not only do we have something in us that automatically wants to connect and be with nature but it also helps us socialize. Being such a “social butterfly” as my mom says maybe part of my biophilia, which is also understandable with how guarded and protective of myself to anything I see as a threat. Biophilia has adapted to more than just being able to connect with other people and nature, because as we grow as not only as a world but as individuals we learn to depend more on ourselves and learn what is wrong from right. As well as helping ourselves receive access to the resources we need to survive such as food, water, as well as shelter because it has become so much easier to get them and know exactly where to get them.

"Two primary concerns of adolescence are the building of social networks and the development of independence and self-reliance." (Robertson 2014)

A little boy shows how independent he is. (www.dreamstime.com)

  In the new 21^st century it is all about being able to establish yourself as an individual and not as a just your parents children. Anther big thing now is being friends with the “it” people because it is always who you know to show just how much of individual you are. Being able to know not only who you are as a person but then also being able to take care of yourself especially when you strike out on your own. Now it is a little harder to be more independent because of all the technology that is available to us that somewhat stunts our growth as well as stop our biophilia further adapting to help us get even closer to nature. When people build their own social networks now they try to get into the more popular social group so that they do not have to work as hard to be social with numerous people.

"In social marketing, the "product" is the benefits people reap by engaging in a particular behavior." (Robertson 2014) 

Socializing at parties is a great way to make connections. (www.rachaelraymag.com)

I am a marketing major so I really liked how they explained social marketing and how it explains the benefits we receive from people who analyze specifically social marketing. Marketing in general is all about behavior and how to read the customer and how they feel about the “product” you are trying to sell.  With social marketing in general it can be described as more of social networking because you are able to meet new people but also make good connections with them, which is a benefit. You are also able to learn more about body language, which is really helpful when you are in the social marketing field.